Txtured Beauty Campaign

WHO ARE WE?

BEHIND THE BRAND

FOOD SCIENTIST+ ENTREPRENEUR

My name is Sthandiwe Zali , I am a food scientist by proffession and a entrepreneur at heart. Having worked at Woolworths + Shoprite as a Product Developer, I have honed in what truly makes a product unique, viable and profitable. This, combined with my passion for creating and curating personal care products  highlights my creative, self-driven + results-oriented  nature.

COMPANY OVERVIEW

Txtured is a community brand dedicated to creating and offering premium products that cater specifically to the diverse ethnic communities in South Africa. Our brand was founded with the vision of celebrating the beauty and uniqueness of different ethnicities while promoting self-care, self-expression, and cultural pride. 

We strive to be a brand that not only provides high-quality products but also fosters a sense of community, empowerment, and inclusivity among our customers.

OUR MISSION

Our mission is to provide innovative, effective, and culturally relevant products that address the distinct needs of various ethnicities in South Africa. We aim to inspire confidence and pride in one's heritage while fostering a sense of belonging and cultural appreciation.

OUR VISION  

Our vision is to become a global community brand that celebrates and empowers ethnic communities by creating products that are stylish, functional, and innovative. Our products reflect the diversity of our customers, and we are passionate about creating products that make a positive impact on people's lives.

 WE BELIEVE THAT EVERYONE SHOULD HAVE ACCESS TO PRODUCTS THAT HELP THEM LIVE BETTER, HEALTHIER, AND MORE FULFILLING LIVES. 

OUR  VALUES 

CELEBRATION + EMPOWERMENT
We’re committed to celebrating  the diversity of our customers.

INNOVATION + QUALITY

We’re committed to creating stylish, functional, and innovative products.

RESPONSIBILITY

We take responsibility for the social and environmental impact of our products and operations.

SUSTAINABILITY

We’re committed to using sustainable practises in our production + operations.

OUR BRAND VALUES                                                                      

Clean ingredients

 Efficacious functional product 

 Innovative + trendy                                              

 Sustainable

Value for money

 Locally made 

OUR HAIR CARE RANGE      

RETAIL PRESENCE 

Our aim is to have our products available through various retail channels across South Africa. We also envision globally sharing the beauty and culture of South Africa with the world.  At Txtured we are passionate about creating products that embrace the richness of ethnic diversity.

 By focusing on cultural representation, ethical practices, sustainability, and community engagement, we aim to
empower individuals to embrace their heritage with pride and confidence. 

OUR FINANCIAL GOALS

1st GOAL
Our primary objective is to develop our line of hair care products, and we're utilizing the crowdfunding approach to facilitate the creation of a high-quality hair care range offered at accessible prices. This aligns with our foundational target, with a tipping point set at R120,000.

2nd GOAL

Our aim is to promptly make our hair care range available to all the varied ethnic communities in South Africa, ensuring widespread accessibility.

3rd GOAL
Our expansion strategy involves introducing our proudly South African product to the African market first, followed by entry into the UK and US markets. The targeted funding range for this phase is set between R650,000 and R1,000,000.

Together, let's celebrate cultural beauty and make a positive impact on society, one product at a time.