Personal message

The Honest Group Foundation, through initiatives like Johustleburg, is dedicated to fostering empowerment, unity, and innovation in South Africa. By supporting young entrepreneurs, especially focusing on women and youth-owned businesses, the foundation aims to drive positive change and economic resilience. Johustleburg serves as a vibrant hub for innovation, providing essential resources and mentorship to aspiring business leaders. This initiative, along with others like Dollar and a Dream and the Inner City Sports Academy, embodies the foundation's mission to inspire and uplift communities through unity and collaboration​​.

The Johustleburg Entrepreneurial Hub is where tenacity meets opportunity, where 10 youth-owned businesses are not just dreaming of a better Africa but actively constructing it. It's a place where innovation is nurtured, and resilience is built, one idea at a time. This hub is more than an incubator; it's a launchpad for the leaders of tomorrow, who are ready to tackle Africa's challenges with their vibrant visions. Your support is not just a donation; it's an investment in the future—a belief in the power of young minds to reshape our world. Together, let's empower these trailblazers to transform Africa, one bold business concept at a time.